Our History

history_photoIf anyone remembers the old City Arcade when ‘The Cabin’ was a tiny booth opposite the ‘Samba Café’, they may also remember the arrival of La Danse in 1985.  Annie opened the dance shop in answer to the demand of the many dancers who were travelling far and wide to buy their dance shoes and it very quickly became the place to go for all dance related products and satin bridal shoes. All the staff, including Annie’s daughter, Brigette, (then a Saturday Assistant), were trained to fit pointe shoes by Michael Gamba and Rodney Freed,  the shop stocked all the leading dance brands of the time: Gamba, Freed, Timestep, Supadance, Equity, Meadows, Porselli and Slix, to name but a few and their slogan was: “If we haven’t got it – we’ll get it!”

In the mid 90’s Annie sold La Danse and over the following two decades the shop changed hands and moved location twice, first to Broad Street and then to the Hopmarket Arcade.

In the summer of 2015, due to staff shortages, the shop found itself in need of cover, and Brigette, (now known to most people as Britt) was back in Worcester and available to help. She found the business in desperate need of TLC and took on the challenge with a dedicated clean-up and re-stocking campaign, working around the clock to restore her mother’s former shop. Then fate stepped in with the availability of a much bigger trading space, 7 doors away. Britt seized the opportunity, took over the business and moved the shop on New Year’s Day 2016 to Unit Number 10 in the Hopmarket.

And there you will find La Danse. Operating to the same high standards set in 1985 but right up to date with the newest products available in the dance world.

We still say, as we always did, “If we haven’t got it – we’ll get it!”, but our 21st century ethos is:

‘Your feet… in good hands’